SEARCH only your
Saturday, June 27, 2009
Many clients ask me why they do not exist on the search engines, and if they do, they are no where near the top rankings of Google, Yahoo, MSN and the many other search engines. If you are on page 103, you will not likely get much web site traffic from the search engines.
Crawler-based search engines, such as Google, create their listings automatically. They "crawl" or "spider" the web, then people search through what they have found.
The thing is... providing your potential clients, and the search engine spiders with good, solid content specific to what your business is all about, any web site can appear among the top ranked companies, especially if you are a local company and can use local terms like "Portland" or "Oregon." There is no magic to the world of search engines when it comes to web site design; just good solid understanding of what your potential clients and the search engine spiders expect.
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